Ask ten people on the street what they think is ‘cool,’ and you’ll likely get ten different answers. In the age of the algorithm, ‘cool’ has become entirely relative.

For a while being purpose-led worked as a differentiator; until seemingly every brand was taking a stance on everything all of the time.

The race for AI-powered innovation is heating up across every industry, and beauty is no exception. Here we explore ways to use AI to supercharge your business today.

Despite skepticism around web3, crypto, and blockchain in general, we believe these technologies have so much power to add value to the customer experience. Here we explore why.

We’re in a time of unprecedented demand for virtual connection, expertise, and education. As today’s consumers grow dependent on highly personalized virtual tools, experiences, and services, we explore how brands can use this to their advantage.

At the time of the pandemic, we explore the intersection between beauty, health and telemedicine as the demand for at home solutions to in office procedures skyrockets.

Now more than ever, trust is critical to growing user adoption of web3. Here we explore the role of brand - and brand strategy - in cultivating trust with your audience.

The iOS shift inspired me to learn about new ways to build and retain community - which led me down the web3 rabbithole.